Why You Need Effective Communication Strategies

Anyone can speak, but those who speak well have a distinct advantage. Knowing what to say, when and how to say it, and who to say it to can go a long way in accomplishing any goal. However, communication does not consist solely of speech and sounds. Communication also includes things like listening, body language, cultural awareness, and general social skills.

What are Communication Strategies?

Communication strategies are common in the business world, where they are used as part of a business’ plan, detailing how to communicate with various groups of people. A single business may have multiple strategies for different categories of people, such as clients, investors, competitors, or employees. Some companies even have an internal communication strategy for communicating within the business itself. These strategies are used to determine things like what information to share with the clients or investors, as well as how that information should be presented.

Benefits of a Communication Strategy

For most people, talking comes naturally, and everything is run by instinct. This is a reactive way of dealing with problems, and oftentimes the instinctive reaction is not the best one. Strategies for communication, on the other hand, are proactive, which means that they provide a solution to the problem before the issue even arises. With a communication strategy, the solution is carefully planned out in advance. This way, the reaction to the issue will be logical and advantageous to the company’s overall goals, rather than instinctive and rash.

Don’t Just Talk the Talk

To quote Ursula from Disney’s The Little Mermaid, “Never underestimate the importance of body language.” Approximately 90 percent of communication is nonverbal. The tone of voice used, the posture adopted, and the accompanying hand motions can drastically change the spoken word’s meanings. Since body language is such an important part of communication, it should be included in any communication strategy. Keep in mind that in the current digital era, the medium chosen to convey the message can also be considered a part of nonverbal communication.

The Most Important Part of Communication

There are some people who are constantly talking, but they never stop and listen. As a general rule, such people are not very good communicators because they fail to understand that are two parties involved in every act of communication. The most important part of communication is listening, not talking. An effective communication strategy should be based on feedback from the person to whom the message is directed. In addition, the strategy should include tips and techniques for good listening, and encourage behaviors like active listening.

The Audience

An important part of listening is realizing to whom the message is directed. When creating a communication strategy, it is important to keep in mind who the audience will be. Shareholders are not particularly interested in the details of the marketing campaigns and customers don’t really care about quarterly reports. Just as the two groups would be addressed in completely separate ways, individuals from different cultural backgrounds should not all get the same message. Culture greatly affects social interaction and communication strategies should take that into account.

Communication is an important part of every aspect of life and as a result, these strategies can help with just about anything. They are particularly important for businesses who want to give the right message to their clients or shareholders. An effective communication strategy ensures that the right message gets across in the very best manner, rather than leaving things ad hoc and potentially disastrous.